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For years, wireframes were the centrepiece of digital product design. In 2026, the question is worth asking — is the wireframe dead?

In an era defined by AI-driven automation, predictive algorithms and hyper-personalised experiences, it’s fair to ask: do we still need A/B testing in 2026?

User testing is one of those things everyone says they do. Far fewer do it properly.

AI-assisted development makes it easier than ever to ship quickly, but speed alone does not create clarity, usability, or trust. That is where UX still delivers its value.

Service design has shifted. Not gradually, but fundamentally.

A book review by Rach Garry, Designer at Absurd.